User generated content is something on which businesses are relying more these days. User-generated content is a content type that is not originally created by your business but instead made by your customers or other users.
It is not a new trend but a form of content that is being consumed more by consumers online. The users are slowly shifting their ways of consuming content. Even when you buy Instagram followers, they will love to see user-generated content.
Slowly, more than half of the content that we will get to see online will originate from customers instead of businesses. That said, it will be people sharing their experience with a brand, their thoughts on a service or product, or their creativity level.
Today, we are going to walk through the basics of utilizing user-generated content and creating extraordinary campaigns.
Why Leverage User-Generated Content On Instagram?
The best part of using user-generated content on Instagram is that you don’t have to make the effort to create it. Moreover, your audience gets to see how your brand is perceived by others.
That said, user-generated content is more trustworthy and also validating for your prospects. When the content created by your customers highlights the advantages or the positive aspects of your product or service, why would you not use it?
Let us now dive into the tactics of using user-generated content and creating powerful campaigns for your Instagram marketing strategy.
Ten Ways to Create Best User-Generated Content Campaigns On Instagram
Look into the ten ways to craft the best user-generated content campaigns:
- Define Your Goals
Before you work on the creation of campaigns with user-generated content, make sure that you have clear goals set. It will help ensure that you make the most of your efforts on Instagram.
When you know what you want from a particular campaign, you can easily carve out the steps to move forward. Aligning the campaigns with your goals will give results beyond expectations.
- Choose A Theme
When posting user-generated content, have a theme around which your campaign revolves. It will help your audience resonate better, and they will know that the actual creators are your customers.
Know the preferences of your target audience and, when planning campaigns, align them with the theme decided to attract them.
- Create a Unique Hashtag
Think of a unique hashtag that would go perfectly well with your campaign. A unique hashtag will make your campaign memorable for your audience. When your customers are creating content, provide them with a hashtag to use.
Also, with the specific hashtag being used, people will know that the posts belong to the same campaign. Using hashtags also makes it easy for you to convey the message to your audience.
- Promote Your Campaign
When you start with the publishing of posts from your campaign, you also need to ensure that it reaches your audience. For your target audience to see what your customers think about your brand and how they are loving it, make your posts reach them.
Promote your campaign to the extent possible and let others know how well your products or services are perceived. Promoting user-generated campaigns creates a a sense of trust and credibility better than any other post type.
- Interact and engage with Participants.
When your customers are making the effort to create content for your brand, you should thank them for the same. Engage and interact with the posts created so that your customers know that you value their efforts.
Get to know your followers, and show them that you appreciate the user-generated content. When your audience notices that their contributions are valued, they will be encouraged to create more such posts in the future.
- Encourage Participation Through Incentives
Introduce incentives for the ones who generate content for your brand. That said, when they mention your products or services in their posts, offer them a discount or any other perk.
When others get to know about it, they will be encouraged to do the same. Offering compelling incentives to your customers will also help you retain them, and they will keep coming back for more. Get the excitement about your brand going.
- Follow legal and ethical guidelines
The Instagram platform has laid a few guidelines for publishing user-generated content. Ensure that you don’t forget them and that all requirements are fulfilled when crafting user-generated campaigns.
Also, let your customers know about the guidelines that they need to follow. Every content piece shared for your brand should abide by the ethical practices.
- Analyse and Report
Instagram offers an analytics tool for marketers and brands to analyze the impact of their campaigns. That said, you can check the reports section to know how well your campaign is performing, and what is working best.
It will give you an idea of the content type that you will post in the future to attain results beyond expectations. A few KPIs to monitor are; engagement rate, reach, and also conversions to know the effectiveness of your user-generated content campaigns.
- Repurpose User-generated Content for Future Content
You can always use the same content piece in your campaign after making a few adjustments. User-generated content will always get more attention as compared to the other post types.
Make a few tweaks and change the style of the content to differentiate it from the one being used earlier. It will also help your prospects know about your brand thoroughly.
- Partner With Influencers
Collaboration with influencers will open infinite possibilities for your brand. They will help create some of the best posts for your brand, which you can repost as user-generated content.
Be it launching a new product or increasing sales of the existing ones, influencers will help achieve it all. They have the expertise to showcase brands in a positive light. Also, their content will aptly resonate with your target audience.
Conclusion: Curate the best Instagram Campaigns Now!
User-generated content is the secret ingredient that will make your marketing campaigns perform better. Improve the social presence of your brand by showcasing its story told by your customers.
You will not have to think about creating unique content every time, yet your content calendar will be complete with interactive posts. Credit the creators who generate content for you, and don’t let the flow of content stop.
